bouche dental hygiene packaging and toothbrush

»the shift of ads for better recyclability.«

the focus of this project is on the packaging design of dental hygiene products. a toothpaste tube, the packaging of the toothbrush handle and the brush heads were designed. by implementing an exchangeable brushhead system, bouche is the solution for sustainable dental hygiene.

the idea is to shift the advertising away from the packaging towards a shelf construction in the drugstore. this allows the packaging to be completely reduced and enables a simple and efficient recycling process.